Articles & Insights
Field Notes on Go-to-Market
Revenue leadership, enterprise GTM, and the discipline of building enduring revenue — 25 years in the field, newest first.
Start Here — The GTM Series
GTM Series · 2026
The Channels Are Dead. Your Buyer Isn’t.
When every outbound channel collapses at once, here’s how you actually reach — and convert — your ICP in 2026.
GTM Series · 2026
Your Biggest Competitor Is “No Decision.”
The 90-day Deal Acceleration Program that turns stalled pilots into signed enterprise contracts.
AI & GTM
Agentic Marketing: The New Engine for B2B Growth
The MQL funnel is dead. Always-on AI agents are replacing it — what’s real, and how to deploy it.
AI & GTM
AI Automation Won’t Rescue a Broken GTM
Scaling a motion the market has already rejected just scales the rejection — faster, and at higher cost.
All Articles
2026
- June 14, 2026The Channels Are Dead. Your Buyer Isn’t.New
- June 7, 2026Agentic Marketing: The New Engine for B2B GrowthNew
- May 31, 2026Your Biggest Competitor Is “No Decision.”New
- May 17, 2026Productivity Is Not About Getting More DoneRead →
- May 10, 2026Founders Don’t Fail on Product. They Fail on Revenue.Read →
- March 2, 2026AI Automation Won’t Rescue a Broken Go-To-Market StrategyRead →
- January 25, 2026The Hard Part Isn’t Strategy. It’s Execution.Read →
- January 1, 2026The Seven C’s of SellingRead →
2025
- November 16, 2025Six Morning Habits That Help You Lead With Clarity, Not ChaosRead →
- October 26, 2025Focus in an Age of DisruptionRead →
- September 28, 2025How High Achievers Overcome AnxietyRead →
- September 13, 2025996 Is the New Startup StandardRead →
- August 31, 2025Making Better Decisions with the 10-10-10 FrameworkRead →
- August 17, 2025Time Management: Balancing Strategic Focus with Human ConnectionRead →
- August 3, 2025How to Pitch Angel InvestorsRead →
- July 27, 2025The Rules for Using ChatGPT at WorkRead →
- July 20, 2025What Agentic Marketing Means for B2BRead →
- July 13, 2025How to Build an AI Assistant That Actually Saves You TimeRead →
- July 6, 2025AI Is Now Part of Your Team—Start Leading It That WayRead →
- June 8, 2025Empathy Isn’t Optional—It’s Essential to LeadershipRead →
- May 4, 2025How to Succeed at the Next LevelRead →
- April 6, 2025How to Communicate Your Strategy on a Single SlideRead →
- March 9, 2025How to Spot Fake Messages and Stay Safe from ScamsRead →
- February 5, 2025Real-Time Payments Are Reshaping CommerceRead →
2024
- August 25, 202420 Rules for Protecting Your FocusRead →
- June 12, 2024SEC Rules for Private FundsRead →
- February 7, 2024New Laws Reinforce California’s Strong Public Policy Against Non-Compete AgreementsRead →
2023
- December 22, 2023Generative AI and ChatGPTRead →
- May 31, 2023ChatGPT and Large Language Models (LLMs)Read →
- March 7, 2023Building a Culture of Kindness on Your TeamRead →
- February 15, 2023Non-Compete AgreementsRead →
2022
- October 11, 2022Stop Promoting Incompetent LeadersRead →
- September 30, 2022Leading Through Uncertainty Is All About MindsetRead →
- September 29, 2022Rebuilding Corporate CultureRead →
- September 26, 2022How to Build Long-Term Business RelationshipsRead →
- September 24, 2022The Surprising Power of QuestionsRead →
- September 24, 2022Don’t Ask, Don’t GetRead →
- September 21, 2022Lead with Questions, Not AnswersRead →
2021
- February 22, 20215 Leadership Tips for New ExecutivesRead →
2016
- November 28, 2016ISCP Nominated For AltFi’s People’s Choice AwardRead →
- November 20, 2016How the BICE Rule Impacts Financial ServicesRead →
- November 4, 2016The BICE Rule And How It Impacts Retirement PlannersRead →
- October 26, 2016NASAA Concentration LimitsRead →
Helping revenue leaders, founders, and investors build the future of go-to-market.
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