Three ways to engage, and the first one is small.
Every engagement is fixed-fee, milestone-based, and built to be handed over. The point is a revenue system you own, not a dependency on me.
The Diagnostic
A written read of your revenue engine across the five stages, built from your pipeline, your calls, and your numbers — not a survey. You get the diagnosis, the first-ninety-days plan, and a straight answer to whether you need a CRO at all.
Best for. Founders and boards who suspect founder-led selling has stopped scaling and want to know why before they hire.
The Foundation
The build. ICP, positioning, discovery discipline, the first repeatable deals, and the operating cadence — installed, documented, and handed to a named owner for every part. Milestones, not promises; a thirty-day exit either way; no large equity ask.
Best for. Seed to Series B B2B software selling to regulated or enterprise buyers, founder-led, with a first seller to hire or already struggling.
Fractional CRO, retained
After the foundation is in: I run the revenue system with you at a fraction of a full-time seat — forecast, pipeline reviews, hiring, board reporting — until a full-time CRO is the right hire, and I help you make it.
Best for. Companies past the foundation that need senior revenue leadership in the room before they can justify the full-time cost.
Terms, in one paragraph
Fixed fees quoted after a thirty-minute call, once I understand the stage and the motion. Ninety-day scopes with named milestones. Two to three days a week on the foundation; less on a retained seat. A thirty-day exit for either side. No large equity ask — advisory equity only where a board prefers it. Everything I build is documented so it survives me.
Interim CRO
For a leadership gap, a board reset or a pre-transaction period: the same work as the foundation and the retained seat, for a defined term at an agreed number of days a week, with the search for the permanent leader built into the plan. The interim de-risks the permanent hire by writing the job description from inside the seat. Fractional vs. interim, in one page »
The revenue engine now has agents in it
Prospecting, enrichment, call notes, forecasting — the sales organization is adopting AI agents faster than any other function. Every engagement includes the inventory, the mandates and the three measures for the agents in your own revenue engine, so the forecast the board sees is one someone can stand behind. What changes when the company sells AI »
The Revenue Diagnostic
Thirty questions, six pillars, a score, three findings and a ninety-day plan. Free; nothing collected unless you ask for the report.
Run it »Every template, one page
Win plan, MEDDIC opportunity plan, competitive landscape, close plan, project plan, the QBR deck and the operator workbooks — one at a time or in one ZIP.
Open the templates »When not to hire a CRO
If you have fewer than ten conversations a month with people who match your ICP, you need a founder-led discovery sprint, not a CRO — and I will tell you so in the diagnostic. If the product cannot yet deliver the outcome you want to price, fix that first. If the board wants a name to announce, hire full-time. The diagnostic exists so that we both find out early.
Book a call
Bring the pipeline and the last board deck. I will tell you which stage you are in and whether the diagnostic is worth your money.
Schedule »Score your engine
Twelve questions across the five stages of the Revenue Foundation. Free, no email required.
Take the scorecard »Worked examples
Three builds, three stages.
What the Revenue Foundation looks like once it is built — in three companies where I built it.
Idea to a running company
The founding ICP, the customer-discovery framework and the MEDDIC qualification discipline — the first repeatable playbook the company could hire against — then the KPI-driven revenue operating cadence, for an enterprise Infrastructure-as-Code platform spanning AWS, Azure, GCP, OCI, VMware and Nutanix, taken to market through the hyperscaler marketplaces.
The founding customers, then the engine
From the company’s earliest days: the founding customers closed personally, then the repeatable sales engine that carried the company to 100+ enterprise customers, $42M+ in revenue and its acquisition by Oracle.
Concept to a platform others build on
A venture-backed FinTech and WealthTech platform scaled from concept to 2M+ accounts and $15B+ in assets under custody, with Acorns, Charles Schwab, LendingClub and Wealthfront on the customer list.
Questions founders ask
What is a fractional CRO?
A senior revenue leader who runs the commercial function part-time — typically two to three days a week — building the ICP, the sales process, the forecast and the first hires, until the company can justify a full-time chief revenue officer.
Who is this for?
Seed to Series B B2B software companies selling to regulated or enterprise buyers, where the founder can sell but the second seller cannot, and nobody can yet say why.
What does the two-week diagnostic produce?
A written read of the revenue engine across the five stages of the Revenue Foundation, built from your pipeline, your calls and your numbers; a first-ninety-days plan; and a straight answer to whether you need a CRO at all.
How are fees structured?
Fixed fees, quoted after a thirty-minute call once the stage and the motion are clear. Ninety-day scopes with named milestones, a thirty-day exit for either side, and no large equity ask.
When should I not hire a CRO?
If you have fewer than ten conversations a month with people who match your ICP, you need a founder-led discovery sprint first. If the product cannot yet deliver the outcome you want to price, fix that first. If the board wants a name to announce, hire full-time.