Media & Press
Todd Yancey
Chief Revenue Officer and enterprise SaaS growth executive — building the revenue engines that carry B2B software from founder-led selling to predictable, scalable growth.
At a Glance
Official Biography
Three approved versions — short, medium, and long. Copy any one verbatim.
Short (40 words)
Todd Yancey is a Chief Revenue Officer and enterprise SaaS growth executive who builds the revenue engines that carry B2B software companies from founder-led selling to predictable, scalable growth — $100M+ personally closed and $1B+ in team revenue across 25 years.
Medium (95 words)
Todd Yancey is a Chief Revenue Officer and enterprise SaaS growth executive with more than 25 years building and scaling global go-to-market organizations across AI, cloud infrastructure, cybersecurity, FinTech, and WealthTech. He has personally closed more than $100M in enterprise software and led teams that generated over $1B in revenue, owning revenue end-to-end — pipeline architecture, forecasting, pricing, partnerships, and cross-functional alignment with Product, Marketing, Customer Success, and Finance. He is the creator of The Seven C’s of Selling™, a deal-dynamics framework developed in 2000, and through his fractional CRO practice helps Seed-to-Series-B founders build a repeatable revenue engine.
Long (full profile)
Todd Yancey is a Chief Revenue Officer and enterprise SaaS growth executive who builds the revenue engines that take B2B software companies from founder-led selling to predictable, scalable enterprise growth. Over 25 years he has personally closed more than $100M in enterprise software and led go-to-market teams that delivered over $1B in revenue — across AI, cloud infrastructure, cybersecurity, FinTech, WealthTech, and B2B SaaS.
He owns revenue end-to-end: pipeline architecture, forecasting, pricing, partnerships, and the cross-functional alignment that makes growth durable. Todd builds sales organizations from the first account executive to 20-plus quota carriers, installs MEDDIC/MEDDPICC qualification discipline, and runs the operating cadence that turns a hopeful forecast into a reliable one. He is the creator of The Seven C’s of Selling™, a framework he developed in 2000 that maps the organizational, political, and commercial forces deciding whether enterprise deals close, from Champion to Commitment.
Todd founded Investor Services and architected the Investor Services Cloud Platform (ISCP)™, an API-driven digital-asset custody platform that scaled to over 2 million accounts and $15B+ in assets under custody. As Chief Strategy Officer at Forge Trust he led strategy, products, technology, sales, marketing, and operations — growing client accounts from 38,000 to over 600,000 and assets under custody from $3B to over $10B. As VP of Global Alliances at Aisera he led the partnership that earned Microsoft Partner of the Year for Business Transformation and closed the largest deal in the company’s history. Earlier he led strategic ISV relationships at SAP and IBM — where his business unit ranked #1 worldwide at 555% of plan — and served as SVP of Worldwide Sales at Instantis from its earliest days through its acquisition by Oracle.
Todd studied at MIT, Stanford, Southern California College and holds a B.S. in Business and Communication. He is based in Atherton, California.
Fast Facts
Approved Boilerplate
For publication credits and event programs — copy as-is.
Todd Yancey is a Chief Revenue Officer and enterprise SaaS growth executive with 25 years building global go-to-market organizations across AI, cloud, cybersecurity, and FinTech — $100M+ personally closed and $1B+ in team revenue. He is the creator of The Seven C’s of Selling™ and advises Seed-to-Series-B founders on building enduring revenue. He is based in Atherton, California.
Speaking & Interview Topics
From Founder-Led to Repeatable
Building predictable revenue engines: pipeline architecture, operating cadence, MEDDIC/MEDDPICC discipline, and scaling past the founder-led-selling ceiling.
Responsible AI in Regulated Markets
Practical model risk management, auditability, explainability, and evidentiary compliance for AI/ML in financial services.
Building Durable Alliances
How startups and growth companies build lasting partnerships with hyperscalers, consulting firms, ISVs, channels, and enterprise ecosystems.
Beyond Short-Term Pipeline
Why durable growth comes from systems that compound — strategy, execution, customer trust, and operating discipline — not one-quarter tactics.
Theme areas: CRO leadership and B2B SaaS go-to-market · enterprise sales execution · AI governance and responsible AI · cloud, cybersecurity, payments, banking, FinTech and WealthTech · digital-asset custody and platform strategy.
Media Resources
- Executive Bio (PDF)One-page biography for press and event programs.
- Hi-Res HeadshotPrint-resolution portrait, editorial use.
- The Seven C’s of Selling™Signature framework overview and assets.
- Thought LeadershipEssays on go-to-market and revenue leadership.
Media Contact
For media inquiries, podcast invitations, speaking engagements, advisory discussions, or executive commentary:
Todd Yancey
Chief Revenue Officer · Strategic Advisor · Investor
todd@yancey.com
+1 (650) 572-5000
linkedin.com/in/toddyancey
Building Enduring Revenue — Founder-Led Sales → Repeatable GTM