Everything I have written, sorted by the stage you are in.
The Revenue Foundation has five stages. Find yours, read what belongs to it, then score the engine. The essays and the operator tools follow, then the pieces on running yourself.
By stage of the Revenue Foundation
Insight and ICP
Value hypothesis and positioning
Discovery and qualification
- FrameworkThe Seven C’s of SellingRead →
- Worked exampleThe Seven C’s Scored Across a Live PipelineRead →
- ArticleYour Biggest Competitor Is “No Decision.”Read →
- Deck · PowerPointThe Seven C’s QBR — Sales Leadership DeckDownload →
- Template · WordOpportunity Plan TemplateDownload →
Design partners and the first repeatable deals
The revenue operating system
- ToolThe Consolidated Operating DashboardRead →
- PlaybookThe Six AI Workflows for B2B SaaS GTMRead →
- PlaybookThe Six AI Workflows, in DetailRead →
- ArticleAgentic Marketing Is the New Engine for B2B GrowthRead →
- ArticleAI Automation Won’t Rescue a Broken Go-To-Market StrategyRead →
- ArticleWhere AI Earns Its KeepRead →
- ArticleThe GTM Stack for 2026: The Best Go-to-Market Tools, by the Job They DoRead →
- ArticleThe Right GTM Tools for B2B SaaS in 2026: What to Use, What to Skip, and How to Connect ThemRead →
- Template · WordProject Plan TemplateDownload →
Field Notes on the Agentic Enterprise
The six essays, then the Operator Edition — the practical layer under them. Start at the series page for the order and the eight questions.
- Essay 01The Agentic Economy Runs on AuthorityRead →
- Essay 02Software Sold Seats. Cloud Sold Consumption. AI Will Sell Outcomes.Read →
- Essay 03Verification Is the New Bottleneck in Enterprise AIRead →
- Essay 04AI Doesn’t Fix Operational Debt. It Compounds It.Read →
- Essay 05When AI Agents Manage Your Money, Who Controls the Agent?Read →
- Essay 06Trust Is Becoming Infrastructure for the AI EconomyRead →
- Operator 01The Agent Inventory: The First Control Every Board Will Ask ForRead →
- Operator 02Write the Mandate: A One-Page Template for Delegating Authority to an AgentRead →
- Operator 03The Three Measures: An AI ROI Scorecard That Survives the J-CurveRead →
- Operator 04How to Measure a CRO in the AI Age: The Three Measures for the Revenue OrganizationRead →
Markets
Where the payment rails and the agentic economy meet.
Leading yourself
The operator’s own system: focus, decisions, energy, the next level.
- Article20 Rules for Protecting Your FocusRead →
- ArticleFocus in an Age of DisruptionRead →
- ArticleHow High Achievers Overcome AnxietyRead →
- ArticleHow to Succeed at the Next LevelRead →
- ArticleLeadership Tips for New Executives and ManagersRead →
- ArticleSix Morning Habits That Help You Lead With ClarityRead →
- ArticleTime Management: Strategic Focus and Human ConnectionRead →
- ArticleProductivity Is Not About Getting More DoneRead →
- ArticleMaking Better Decisions with the 10-10-10 FrameworkRead →
- Article996 Is the New Startup StandardRead →
Straight answers on fractional CROs
Twelve short pages for a founder or board deciding whether, when and whom to hire — what a fractional CRO does, what it costs, how long it lasts, when not to, and how to choose. Then the six-minute Revenue Diagnostic, the definitions, and every template on one page.
- Answer 01What a Fractional CRO Actually DoesRead →
- Answer 02What a Fractional CRO CostsRead →
- Answer 03Fractional vs. Interim CRO vs. Advisor vs. ConsultantRead →
- Answer 04How Long a Fractional CRO Engagement LastsRead →
- Answer 05When Not to Hire a Fractional CRORead →
- Answer 06Fractional CRO Success Criteria: 30, 60, 90 DaysRead →
- Answer 07A Fractional CRO and Your VP of SalesRead →
- Answer 08Fractional CRO Compensation: Retainer, Equity, PerformanceRead →
- Answer 09What Changes When the Company Sells AIRead →
- Answer 10When to Convert to a Full-Time CRORead →
- Answer 11How to Choose a Fractional CRO: Twelve Questions to AskRead →
- Answer 12The First 30 Days With a Fractional CRORead →
Templates and tools
The working documents behind the stages — the plans I have used on real opportunities, in Word and PowerPoint, with the Seven C’s QBR deck. Free to use; the rights notice travels in each file.
- Deck · PowerPointThe Seven C’s QBR — Sales Leadership DeckDownload →
- Template · WordOpportunity Plan TemplateDownload →
- Template · WordWin Plan TemplateDownload →
- Template · WordClose Plan & Customer Timeline TemplateDownload →
- Template · WordCompetitive Landscape TemplateDownload →
- Template · WordProject Plan TemplateDownload →
The field guide, the templates
The six essays as a PDF, the one-page agent mandate, the agent inventory workbook, and the Seven C’s.
Series page »Three ways to engage
A two-week diagnostic, a ninety-day foundation, or a retained fractional seat.
See the three ways »New essays and operator tools, as they publish.
A few times a month, by email. No list is sold or shared; one click to leave.