How long a fractional CRO engagement lasts
Long enough to build the system and prove it repeats: a two-week diagnostic, a ninety-day foundation build, then a retained seat for six to twelve months while the first hires take over — with a thirty-day exit for either side.
Weeks one and two: the diagnostic. A written read of the revenue engine across the five stages of the Revenue Foundation, built from your pipeline, your calls and your numbers. It ends with the first-ninety-days plan and a straight answer to whether you need a CRO at all.
Days one to ninety: the foundation. Two to three days a week. The ICP with disqualifiers, the positioning, the discovery set and qualification, the pipeline stages and forecast, the first repeatable deals, the cadence. Named milestones at thirty, sixty and ninety days.
Months four to twelve: the retained seat. Fewer days a week. The first account executives are hired and ramped, the playbook is proven three times, and the hand-off to a full-time leader is planned — or the seat stays fractional because the economics say so.
Why not shorter. Anything under ninety days produces documents, not habits. The cadence has to survive a bad month before it counts as installed.
Why not longer. A fractional CRO who is still indispensable after eighteen months has built a dependency, not a system. Everything I build is documented so it survives me, and the exit is thirty days for either side.
How I work
Three ways to engage — the two-week diagnostic, the ninety-day foundation, the retained seat — and the terms in one paragraph.
Open »The Revenue Diagnostic
Thirty questions across six pillars, including the one nobody else scores: the AI agents already in your revenue engine. A score, three findings and a ninety-day plan.
Run the diagnostic »New essays and operator tools, as they publish.
A few times a month, by email. No list is sold or shared; one click to leave.