Todd Yancey

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The Surprising Power of Questions

September 24, 2022 By Todd Yancey

A large share of an executive’s workday is spent asking other people for information.

It happens in small moments, like requesting a status update from a team lead. It shows up in high-stakes exchanges, like probing a counterpart during a tense negotiation. And it runs quietly in the background of every board conversation, customer escalation and internal decision review.

Yet despite how central questioning is to leadership, most executives have never been trained to do it well.

Professionals in other fields are taught that asking questions is core to performance. Litigators learn how to frame inquiries to expose facts and contradictions. Journalists are trained to pull clarity out of ambiguity. Doctors master questioning as a diagnostic discipline, using structured inquiry to identify symptoms, patterns and root causes.

In business, however, questioning is rarely treated as a skill to sharpen. Many leaders assume it’s either instinctive or unnecessary. They also tend to overlook a closely related advantage: the ability to answer questions in ways that make conversations more productive, faster and more accurate.

That is a missed opportunity.

When used deliberately, questioning is one of the most powerful tools leaders have for unlocking value inside an organization. It accelerates learning and information flow. It improves execution by surfacing misalignment early. It helps teams exchange ideas instead of trading assumptions. It builds rapport and trust by signaling curiosity rather than judgment.

It can also reduce business risk.

Strong questions uncover the hazards that slide past slide decks and project plans, the small mismatches that later become financial or operational problems. In that sense, questioning is not just a communication technique. It’s a form of prevention.

For a small group of leaders, questioning comes naturally. Their inquisitiveness is instinctive, their emotional intelligence is high, and their ability to read people puts the right question on the tip of their tongue.

Most executives, however, don’t ask enough questions. And when they do, they often ask them in ways that produce the wrong outcome: defensiveness instead of candor, shallow updates instead of real insight, or vague reassurance instead of risk exposure.

The good news is that this isn’t fixed by personality. Like any leadership discipline, it can be practiced, refined and improved.

Filed Under: Leadership

AI Automation Won’t Rescue a Broken Go-To-Market Strategy

March 2, 2026 By Todd Yancey

Venture capital buys time. It does not buy clarity. Yet many venture-backed startups, particularly those without defined ICPs, customers or revenue, are spending that time assembling automation stacks designed for scale rather than … [Continue reading]

Filed Under: Uncategorized

The Hard Part Isn’t Strategy. It’s Execution.

January 25, 2026 By Todd Yancey

In enterprise technology, the winners are rarely the companies with the “best” product. More often, they’re the ones that spot the real problem early, design a system that reduces risk instead of adding it, and build an execution engine that … [Continue reading]

Filed Under: Leadership

The Seven C’s of Selling

January 1, 2026 By Todd Yancey

Sales leaders have never been short on methodology. What they’ve been short on is time and certainty. For decades, the profession has produced an alphabet soup of frameworks designed to bring order to enterprise selling, from IBM’s BANT (Budget, … [Continue reading]

Filed Under: Leadership

Six Morning Habits That Help You Lead With Clarity, Not Chaos

November 16, 2025 By Todd Yancey

Small changes before 9 a.m. can sharpen decisions, reduce distractions and set the tone for the entire organization.Here are six habits that have made a measurable impact in my own leadership and in the leaders I’ve coached.Executives don’t start … [Continue reading]

Filed Under: Leadership

Focus in an Age of Disruption

October 26, 2025 By Todd Yancey

Why Self-Management, not Circumstance, Increasingly Determines Performance By historical standards, today’s AI-enabled economy runs at a relentless tempo. Innovation cycles that once unfolded over years now collapse into months. Markets digest … [Continue reading]

Filed Under: Leadership

How High Achievers Overcome Anxiety

September 28, 2025 By Todd Yancey

Anxiety has become the uninvited companion of modern ambition. For high achievers, it rarely arrives as panic. It shows up as something more socially acceptable, and harder to name: over-preparation, late-night scenario planning, second-guessing … [Continue reading]

Filed Under: Leadership

996 is the New Startup Standard

September 13, 2025 By Todd Yancey

A subtle but consequential cultural shift is taking hold in Silicon Valley’s AI economy. It isn’t happening through memos or executive mandates. It’s showing up in startup labs, co-working spaces and Slack channels that remain active well past … [Continue reading]

Filed Under: Leadership

Making Better Decisions with the 10-10-10 Framework

August 31, 2025 By Todd Yancey

Early in my career, I met the CEO of a Fortune 500 company on a flight to Japan. He shared a line that has stayed with me ever since: there are no black-and-white decisions, only shades of gray. At the time, it underscored a simple truth about … [Continue reading]

Filed Under: Leadership

Time Management: Balancing Strategic Focus with Human Connection

August 17, 2025 By Todd Yancey

Time has a way of masquerading as infinite. Calendars fill, meetings multiply, and urgency crowds out focus and intention. Yet every leader, regardless of title or industry, operates under the same hard constraint: 1,440 minutes a day. No rollover, … [Continue reading]

Filed Under: Leadership

How to Pitch Angel Investors

August 3, 2025 By Todd Yancey

You need more than a deck. Investors don’t just back a business model—they partner with the founders. In fact, people buy from people—and even more so from savvy Angel Investors. Here’s how to create urgency, trust, and connection with Angel … [Continue reading]

Filed Under: Uncategorized

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RECENT POSTS

  • AI Automation Won’t Rescue a Broken Go-To-Market Strategy
  • The Hard Part Isn’t Strategy. It’s Execution.
  • The Seven C’s of Selling
  • Six Morning Habits That Help You Lead With Clarity, Not Chaos

About Todd Yancey

Todd Yancey is a Chief Revenue Officer and enterprise SaaS growth executive with 25 years building and scaling global go-to-market organizations across AI, cloud, cybersecurity, and FinTech — $100M+ personally closed, $1B+ in team revenue. He is the creator of The Seven C’s of Selling.

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