Todd Yancey

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The Surprising Power of Questions

September 24, 2022 By Todd Yancey

A large share of an executive’s workday is spent asking other people for information.

It happens in small moments, like requesting a status update from a team lead. It shows up in high-stakes exchanges, like probing a counterpart during a tense negotiation. And it runs quietly in the background of every board conversation, customer escalation and internal decision review.

Yet despite how central questioning is to leadership, most executives have never been trained to do it well.

Professionals in other fields are taught that asking questions is core to performance. Litigators learn how to frame inquiries to expose facts and contradictions. Journalists are trained to pull clarity out of ambiguity. Doctors master questioning as a diagnostic discipline, using structured inquiry to identify symptoms, patterns and root causes.

In business, however, questioning is rarely treated as a skill to sharpen. Many leaders assume it’s either instinctive or unnecessary. They also tend to overlook a closely related advantage: the ability to answer questions in ways that make conversations more productive, faster and more accurate.

That is a missed opportunity.

When used deliberately, questioning is one of the most powerful tools leaders have for unlocking value inside an organization. It accelerates learning and information flow. It improves execution by surfacing misalignment early. It helps teams exchange ideas instead of trading assumptions. It builds rapport and trust by signaling curiosity rather than judgment.

It can also reduce business risk.

Strong questions uncover the hazards that slide past slide decks and project plans, the small mismatches that later become financial or operational problems. In that sense, questioning is not just a communication technique. It’s a form of prevention.

For a small group of leaders, questioning comes naturally. Their inquisitiveness is instinctive, their emotional intelligence is high, and their ability to read people puts the right question on the tip of their tongue.

Most executives, however, don’t ask enough questions. And when they do, they often ask them in ways that produce the wrong outcome: defensiveness instead of candor, shallow updates instead of real insight, or vague reassurance instead of risk exposure.

The good news is that this isn’t fixed by personality. Like any leadership discipline, it can be practiced, refined and improved.

Filed Under: Leadership

Chief Revenue Officer @iTrust. Previously @SAP, @IBM, and @Oracle. Focused on culture, technology, and innovation. Devoted to family, friends, and a better world.

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About Todd Yancey

Todd Yancey is the Founder and Chief Revenue Officer for Investor Services, providing Digital Asset Custody for Financial Institutions, and the former Chief Strategy Officer and Executive Board Member of Forge Trust, a financial services firm offering transaction and custody solutions.

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