Todd Yancey

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Leadership · Focus

20 Rules for Protecting Your Focus

The operating rules behind doing the few things that matter most — in an economy where attention is the scarcest asset of all.

The most valuable asset in modern business is not information — information is abundant. Attention is scarce. These are the rules I come back to for protecting it. Read them on the busy days. They’re drawn from Productivity Is Not About Getting More Done.

01
Name your three priorities before the day names them for you.
02
Block the day into hours and give every hour a job. Empty time gets stolen.
03
Stop the ping-pong. One task, finished, beats five tasks, started.
04
If it’s not on the calendar, be honest — it’s a wish, not a plan.
05
Open every meeting with its purpose. A meeting without an outcome is a meeting you didn’t need.
06
Two minutes or less? Do it now. Don’t file it, don’t flag it, finish it.
07
Work swells to fill the time you hand it. Hand it less.
08
Guard your time, focus, and energy like they’re the budget — because they are.
09
You can’t delegate until you accept that done beats perfect. Perfect never ships.
10
Batch the small stuff. Every switch costs you more than you think.
11
Build the template once. Your future self will thank you a hundred times.
12
Procrastinating? Give it five minutes. Starting is the whole fight.
13
The best system is the one you’ll actually use. Simple wins.
14
Rest isn’t the reward for the work. It’s what makes the work possible.
15
Take the walk. Nobody ever regretted the walk.
16
One percent better, every day, compounds into thirty-seven times better. Math doesn’t exaggerate.
17
The phone stays out of the bedroom. Nothing good was ever decided at 1 a.m.
18
Slow is smooth. Smooth is fast. Rushing is just slow with anxiety.
19
Busy is not the goal. Busy is what we do instead of choosing.
20
Productivity isn’t doing more. It’s making room for what actually matters.

• • •

Building a team that protects its focus?

Whether it’s a revenue org learning to execute or a founder making the founder-led-to-repeatable transition, deliberate beats busy. Happy to spend thirty minutes on yours.

Book a 30-min call →

todd@yancey.com • +1 (650) 572-5000 • linkedin.com/in/toddyancey

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About Todd Yancey

Todd Yancey is a Chief Revenue Officer and enterprise SaaS growth executive with 25 years building and scaling global go-to-market organizations across AI, cloud, cybersecurity, and FinTech — $100M+ personally closed, $1B+ in team revenue. He is the creator of The Seven C’s of Selling.

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