Todd YanceyThe Seven C’s of Selling™ Forecasting, applied
The Seven C’s, scored across a live pipeline™
Every complex enterprise deal is decided by eight forces. Grade each one Green, Amber, or Red — and the forecast stops being a feeling and starts being math.
● Illustrative sample — fictional accounts & executive personas. No real companies or individuals are depicted.
Green — confirmedAmber — at riskRed — missing / blocking7C Score = count of Green forces, out of 8
Quarter at a glance
Seven C’s pipeline health
Opportunity register — tap an account to open its executive map
Where this fits · Stage 03
Discovery and qualification
One of the five stages of the Revenue Foundation. Every piece for this stage, in order, is on the Field Guide.
Open »Two minutes
Is your revenue engine repeatable?
Twelve questions across the five stages. A score, a stage-by-stage read, and what to do first.
Score your engine »Field Notes on the Agentic Enterprise
New essays and operator tools, as they publish.
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