The Seven C’s Outreach Program™: enterprise outbound for AIOps and network operations
A complete outbound operating system for companies selling into infrastructure organizations — targeting, signals, the buying committee, messaging, channels, deliverability, discovery and a paid proof of value — built on The Seven C’s of Selling™, stood up in thirty days and handed over as a system your team runs.
Infrastructure buyers do not respond to volume. They respond to a seller who can describe the incident, the failed change or the untested failover they already lived through, and then offer a bounded way to prove the fix on their own network. The Seven C’s Outreach Program™ builds that seller. It is the complete outbound operating system I run with the companies I advise in network operations and AIOps — built on The Seven C’s of Selling™, stood up inside a company in thirty days, operated weekly, and handed over as a system the team runs itself.
Who it is for
Companies selling into network operations
AIOps platforms, network assurance, observability, automation, NetDevOps, incident and change intelligence. Founder-led teams with no outbound engine, or Series A and B companies whose engine has stopped producing qualified pipeline.
Organizations whose network runs production
Multi-site enterprises with three or more vendors and audit obligations; regulated regional institutions; mid-sized operators with no 24×7 NOC; equipment, OT and campus operators; managed service providers.
What changes
A scored universe in three tiers
A hundred to two hundred and fifty named accounts scored on six weighted criteria. Tier 1 gets individual research and a 21-day sequence; Tier 2 gets segment plays; Tier 3 is touched only when a signal fires.
Lead with the event, not the pitch
Outages, failed changes, migrations, new leaders, hiring, audits, renewals, advisories. One verified signal per message, aged, logged, and reviewed monthly for what converts.
Three contacts per account from the first touch
The operator who feels the pain, the leader who owns the budget line, and the security guardian or architect who will object — each with their own hook and ask, staggered a day apart.
Under 120 words, evidence over adjectives
Hook, insight, what changes, one labelled proof point, one small ask. Never the category in the first line. Never a design target quoted as a result.
Five channels, one rhythm
Warm introductions, targeted email, LinkedIn, the phone and events on one calendar and one CRM, with inbound answered inside a day and a sending domain protected like a production system.
Thirty minutes, scored on the eight forces
Three stories, cost, ownership, clock and buying reality, ending in a dated next step. The Seven C’s deal-force check after every call; a pilot only when the Compelling Event is dated and the Economic Buyer is engaged.
Paid, time-boxed, criteria the buyer writes
A forty-five-day proof of value on one production domain, read-only first, the fee credited on signature, the Economic Buyer in the readout, and one decision at the end: buy, extend for one named gap, or stop.
One number for the board
Cost per sales-accepted opportunity, tracked monthly from the first wave, with the funnel planned backwards from the pilots the company needs. Every play reviewed at ninety days.
What you receive
Eight files, every one original, every one licensed to you for internal use:
The operating system
Nineteen sections and three appendices: how infrastructure buyers buy, the Seven C’s lens, targeting, signals, the committee, messaging, channels, sequences, deliverability and consent, AI-assisted research, discovery, proof of value, economics, the rhythm, the first ninety days, roles and governance.
Ninety-three original templates
First-touch emails by persona and trigger, second-door emails, proof and executive touches, close-the-loop notes, LinkedIn notes and voice scripts, call openers and voicemails, warm-path asks, reply handling, re-engagement and event messages — plus the subject-line and first-line banks.
Thirty minutes to a dated next step
The discovery structure, the question bank by persona, the deal-force check with its scoring rules, the P1 walkthrough, twenty objections with fifteen-second responses, the same-day capture and the call quality scorecard.
The closing instrument
Seven rules, the scope and success-criteria templates, the forty-five-day plan, the roles, the readout, the decision memo, the commercial mechanics and the risk register.
Twelve tabs
ICP scoring, the universe, the committee map, the signal log, the wave calendar, the weekly scorecard, the funnel model, cost per sales-accepted opportunity, the deal-force register and the deliverability five.
Fifteen slides
The briefing for a CEO or a board: the answer, the buyer, the forces, the system, the economics and the first ninety days.
Thirty days to the first wave
The intake questionnaire, the program charter, the setup checklist, roles and the weekly rhythm, the deliverability and consent checklist, the research-brief prompt, the claims register and the agent mandate template.
Yours to use internally
Every file licensed to the client for internal use and adaptation; the methodology stays with its owner.
How it runs
| Period | Work | What exists at the end |
|---|---|---|
| Days 0–30 · Build | Charter; ICP thresholds and segments; proof inventory labelled; secondary domains authenticated and warming; universe scored; committee maps; CRM configured; library adapted; research briefs for the first wave; Wave 1 in market | A scored universe, a signed charter, clean domains, an adapted library, the first replies |
| Days 31–60 · Run | Waves 2 and 3; discovery calls held and scored; the first P1 walkthroughs and proof-of-value scoping; the deliverability five weekly; the day-45 play review | Discovery calls every week, a pipeline scored on the eight forces, the first pilots scoped |
| Days 61–90 · Prove | First proofs of value under way with signed criteria and a named Economic Buyer; the library edited by the market; the cost-per-opportunity baseline; the day-90 retrospective | Two or more proofs of value running, two or three plays that work, a rhythm the team runs without me |
The program is delivered through the Fractional CRO engagement — the two-week diagnostic, the ninety-day build, the retained seat — on the terms described on How I work. The engagement includes the inventory, the mandates and the three measures for the agents already in your revenue engine, because an outbound agent is one of them and it needs a mandate before it sends.
The operating targets
The conversion rates the program holds a disciplined team to after its first two waves. They are targets, not industry benchmarks, and the workbook lets you set your own and see the volumes they require.
| Stage | Operating target |
|---|---|
| Account-level reply rate — Tier 1, researched, three contacts | 25–35% of accounts |
| Account-level reply rate — Tier 2, segment play | 15–25% |
| Reply to discovery meeting | One in three |
| Discovery to sales-accepted (7C score 4 or more) | 50–60% |
| Sales-accepted to pilot proposal | 55–65% |
| Pilot proposal to pilot started | 50–60% |
| Pilot to contract | 50–70% |
| Inbound response time | Under 24 hours, every time |
Read the thinking
Six pieces explain the program’s components in the open:
- 01
- 02
- 03
- 04
- 05
- 06
Book a call
Bring your last quarter of outbound and your current pipeline. I will tell you honestly whether the program fits, and what the first thirty days would change.
Book a 30-minute call »The Revenue Diagnostic
Thirty questions across six pillars, including the AI agents already in your revenue engine. A score, three findings and a ninety-day plan.
Run the diagnostic »Questions this piece answers
What is The Seven C’s Outreach Program™?
A complete outbound operating system for enterprise B2B SaaS companies selling into network operations and AIOps, built on The Seven C’s of Selling™ and run with my Fractional CRO practice: a scored universe in three tiers, a signal catalogue, the three-contact rule for the buying committee, a message spine with labelled proof, five channels in one weekly rhythm, a protected sending domain, AI-assisted research with human sends, the deal-force check after every call, and a paid proof of value that ends in a decision.
Who is it for?
Companies whose product sits in or around network operations — AIOps, network assurance, observability, automation, NetDevOps, incident and change intelligence — selling to infrastructure organizations whose network runs production. Usually a founder-led team with no outbound engine yet, or a Series A or B company whose outbound has stopped producing qualified pipeline.
How is it delivered?
Through the Fractional CRO engagement: stood up inside the company in thirty days (charter, ICP and tiers, domains, library, briefs, first wave), operated weekly for the first quarter (the Monday sweep, the send blocks, the Friday scorecard, the leadership revenue meeting), and handed over as a system the team runs itself — with every file in the program licensed to the client for internal use.
The Seven C’s Outreach Program™ is part of The Seven C’s of Selling™, a proprietary sales leadership, revenue operations and go-to-market methodology developed by Todd Yancey. © 2026 Todd Yancey. All Rights Reserved. The program’s files are licensed to clients for internal use; the methodology remains the property of Todd Yancey.
How I work
Three ways to engage — the two-week diagnostic, the ninety-day foundation, the retained seat — and the terms in one paragraph.
Open »The Seven C’s of Selling™
The seven forces that decide whether a complex deal closes, and when — plus the Economic Buyer who funds it.
Read the framework »