Todd Yancey

Building Enduring Revenue

Field Guide · Enterprise Selling

The Seven C’s of Selling

The seven forces that decide whether a complex enterprise deal closes — and when. A practical field guide for founders and revenue leaders who need a repeatable way to read and advance their pipeline.

Download the PDF Guide → Free · No email required · PDF
1Champion
2Critic
3Competitor
4Compelling Event
5Consensus
6Commercial Alignment
7Commitment
+Economic BuyerThe role that funds the deal
toddyancey.com By Todd Yancey · Chief Revenue Officer

RECENT POSTS

About Todd Yancey

Todd Yancey is a Chief Revenue Officer and enterprise SaaS growth executive with 25 years building and scaling global go-to-market organizations across AI, cloud, cybersecurity, and FinTech — $100M+ personally closed, $1B+ in team revenue. He is the creator of The Seven C’s of Selling.