Founder Revenue Advisory
Build Revenue That Outlasts You
I help technical founders cross the hardest transition in company-building: from founder-led selling to a repeatable revenue engine — the kind that survives you stepping out of every deal.
The Founder Bottleneck
Most Seed through Series B startups don’t fail on product. They fail because founder-led selling stalls before a repeatable revenue engine is in place. ICP is fuzzy, messaging hasn’t converted, pricing is a guess, and the next $250K of ARR still depends on the CEO’s calendar. Hiring an SDR doesn’t fix it. Hiring a $400K VP Sales too early breaks it. What’s missing is the engine between founder-led selling and a scaled org — and that’s the entire focus of my work. Read the full article →
I’m an embedded operator, not a consultant. I get in the work: run discovery on your next accounts, sit in the security reviews, personally close the founding deals, and build the playbook — then hire the first AE into a system that actually runs.
How I Engage
01
Founder Office Hour
Complimentary 30-minute call. Where you are, where you’re stuck, whether the fit is right. No pitch.
02
90-Day Sprint
Customer discovery, ICP, positioning, and the first repeatable playbook. I close the founding deals personally. End-state: a motion you can hire against.
03
Fractional or Full-Time CRO
Own the revenue function, hire the team, build the system. Start at 2–5 days/week or step in full-time — same operator, scaled to what you need.
What I Build With You
Who This Is For
Venture-backed technical founders at Seed–Series B enterprise companies — AI infrastructure, dev tools, security, and FinTech — who’ve found early product traction and are feeling the ceiling of founder-led selling. Typically $200K–$3M ARR and ready to build a motion, not just add headcount.
Go Deeper
The thinking behind the work.
If the revenue motion is on your mind, let’s talk.
Thirty minutes, no pitch — just operator conversation about where you’re stuck and whether the fit is right.
Book a 30-min call → todd@yancey.com • +1 (650) 572-5000 • linkedin.com/in/toddyancey